The Big Digital Bang
Toni Borrallo & Fran de Haro - On 27, 28 and 29 May the technology group BDigital (Barcelona Digital Technology Centre), specialized in the application of ICT in fields as diverse as Health, Safety, Mobility and Environment, held at the CaixaForum building Barcelona the 16th edition of its BDigital Global Congress 2014. This year's event had the clever title "The Big Digital Bang," a game that uses the theory of the Big Bang as a metaphor for the recent explosion (and expansion) of new digital technologies, concepts such as Big Data, and smart wearable technologies, 3D printing, augmented reality or "internet of things".
As for the conference program, it is organized into three sections: "Smart techs", "Big Data & Data privacy" and "Future trends & Innovation", spread over each day of the congress.
Our presence and main interest focused on the second day devoted to "Big Data & Data privacy". The event began with speeches on the theme "Biz Data : Big Data as a catalyst for business" , another word game that allowed expose business opportunities that orbit the Big Data and how we can use the huge amount of data that is generated and flows through networks, to benefit the company. Personally, I feature a presentation by Jordi Gili, Director Manager of Execus that introduced the term "social selling" and based his presentation on the real example of Jill Rowley, head of sales and Oracle evangelist of this term.
In the second part of the block the other side of the coin "Privacy of data, discussion" was exposed. While Big Data offers great business opportunities to companies, in return this results in a loss of privacy by users. Undoubtedly, this series of interventions created much interest, both cited by experts (Gemma Galdon UB researcher, Ramón Miralles APDCAT or attorney Eduardo Ustaran among others), and largely because it is an issue that affects us all right, and where we find daily news on cases like Snowden, data theft in large companies, leaks, abuse in social networks, etc. Lack of control and lack of users on the use made of the data to "share" in the network and the lack of a legal framework to effectively regulate all these aspects is presented. In this situation, we are left with the words of expert data protection lawyer, Eduardo Ustaran, which advises us "to act in default privacy mode."
Especially the keynote offered by Andrés Contreras, co-founder of SocialTech, "Predicting consumer behavior and market predictive analytics", where he presented two interesting items: Lambdoop a middleware that allows to give a logical step, who delighted us with talk Mention in the analysis of data to deal jointly analytics (BI) and streaming (Big data) and Wordfeeling, which allows a company or entity to analyze the "feeling" and his opinion about social networks to "predict" anticipate events and actions.
Article published in La Vanguardia to complete the information: "El lado oscuro del Big Data" by Gina Tosa
